Available for brand campaigns & collabs

Campaigns engineered to go viral.

I’m a digital marketing manager who matches the right creators to the right brands — turning disruptive ideas into PR stunts, memes and AI-led films that ship real ROI.

6 +
Years in the game
100 +
Brands served
7
Flagship campaigns
2 L+
Creator network

// trusted by 100+ brands across India

Britannia logo Britannia
OYO logo OYO
Spotify logo Spotify
Durex logo Durex
Shaadi.com logo Shaadi.com
Cult.fit logo Cult.fit
Amazon MiniTV logo Amazon MiniTV
Netflix logo Netflix
Prime Video logo Prime Video
Dettol logo Dettol
Vadilal
Domino's logo Domino's
99acres logo 99acres
Licious
Nestlé logo Nestlé
Jeevansathi logo Jeevansathi
BoldCare
CoinDCX logo CoinDCX
Ather
KFC
Max Fashion logo Max Fashion
Sony Music logo Sony Music
Mamaearth logo Mamaearth
Pilgrim logo Pilgrim

// selected work

Campaigns that made noise.

Viral OOH stunts, meme-led PR, AI films and creator collabs — a snapshot of work that earned attention and moved the numbers.

Influencer · Product Launch
22.5L Largest budget

Ather — Halo Helmet Launch

Pitched the influencer strategy for Ather's Bluetooth-enabled helmet with trending Bangalore creators Yuktha and Nirmal Pillai.

₹22.5L
Amplification · Influencers
26.6L+ YouTube views

KFC — Mrunal Thakur Amplification

Amplified KFC's "9 for 299" ad film pan-India and across the South via meme pages and influencer seeding.

₹18L
UGC · PR · Meme
2,285+ Reactions

Dettol — COVID Resurface

HR-taunting culture ideas with Gen-Z humour, seeded through Twitter influencers and Instagram pages.

₹16.75L
UGC · Culture Ideas
3 Culture ideas shipped

CoinDCX — Valentine's Week

Ideated and executed three user-led ideas — App Review, Cafe and Agreement — amplified on Twitter and Instagram.

₹13L
OOH · Billboard
90s Nostalgia hook

Jeevansathi — 90s Kid Billboards

In-house OOH billboard concepts built around the 90s-kid theme, amplified via Twitter influencers and Instagram meme pages.

₹15L
AI · Video · Amplification
AI Generated film

99acres — Independence Day AI

Pitched and delivered an AI-generated video asset for Independence Day, amplified with one-liners across Twitter and Instagram.

₹6L

// about

The strategist behind the buzz.

I've spent 6+ years deep in influencer marketing and the creator economy — matching the right creators to the right brands and squeezing real ROI out of every collaboration.

From pitching disruptive ideas to executing them and amplifying across Instagram, LinkedIn, Twitter and YouTube, I help brands craft campaigns that stand out and convert.

  • Account Management & Client Servicing
  • Meme Marketing
  • Creative Ideas & Social Amplification
  • PR Stunt-led Virality
  • OOH Activations

// experience

Six years, three teams.

  1. 01

    Youngun

    Senior Account Manager

    Primary point of contact for clients — owning project briefs, idea pitches, feedback loops and costing plans while keeping relationships strong.

    1 Year
  2. 02

    One Impression

    Creator Business Manager

    Managed exclusive creators and ran inbound/outbound deals plus campaign execution through a tech-driven dashboard with a 2 lakh+ creator marketplace.

    8 Months
  3. 03

    Madify Media

    Influencer Marketing Manager

    Onboarded exclusive Northeast creators and pitched influencer strategy to 100+ brands including Max Fashion, Sony Music, Universal, Pilgrim and Mamaearth.

    4 Years

// capabilities

What I’m known for.

Influencer Marketing Expert
Client Relationships Expert
Campaign Execution Expert
Meme Marketing Expert
Social Seeding & Amplification Expert
Negotiation & Upselling Advanced
OOH Activations Advanced

// services

How I can help.

What I do

Influencer & UGC Marketing

Audiences connect with creators who feel authentic, not just famous. I obsess over the right creator-content fit for maximum ROI.

  • Influencer identification & vetting
  • Campaign strategy & execution
  • UGC ideation & seeding
  • Creator deal management
  • Performance tracking & ROI

Where I push

Meme, OOH & AI Ads

Meme marketing spreads like wildfire. Paired with OOH stunts and AI-driven creative, I build campaigns engineered to go viral and convert.

  • Meme content & social seeding
  • PR stunt ideation & execution
  • OOH billboard concepts
  • AI-powered ad creation
  • Twitter / Instagram amplification

// let’s work together

Got a brand to blow up?

Open to bold brand projects, campaigns and collaborations. Tell me what you’re launching — I’ll bring the creators and the idea.